We see world champion swimmer Paul Biedermann in his locker room, minutes before the race. Hundreds of names crawl over his skin, starting out small at his wrists and legs. Growing bigger they slowly form a protective shield, covering his whole body. These are the names of famous athletes who contribute to the German Sports Fund, an organisation helping young people to pursue an athletic career.
Client: Stiftung Deutsche Sporthilfe
Agency: Scholz & Friends / Berlin
Direction: Shape / Uwe Flade
Producer: Kristine Knudsen
Artwork: Nico Uthe, Tomek Sadurski
Set Supervision, 3D: Egmont Mayer
Compositing: Rudi Hensel / Falk Gaertner